The webinar “Benefit companies and b-corp: the new paradigm that combines innovation and sustainability” organised by the American Chamber of Commerce in Italy in cooperation with Pedersoli Studio Legale, Premium partner of the Association, took place on 12 July 2021.

Benefit companies are an increasingly important phenomenon. By now, on an almost daily basis, new companies acquire this new legal status. From a transatlantic perspective, the US and Italy share this evolution: Benefit Companies and B-Corp have identical aims, albeit in their reciprocal peculiarities.

The webinar was an opportunity for discussion through various perspectives: the research point of view, the operational perspective of the Benefit Companies and B-Corp, and those of legal and strategic advisors.

Greetings: Simone Crolla, Managing Director, American Chamber of Commerce in Italy, Robert Needham, U.S. Consul General in Milan.

Introduction: Prof. Stefano Pogutz, Operations and Technology Management, SDA Bocconi.

Roundtable: Alessandro Maggio, Chief Marketing, Innovation and Digital Officer Jakala, Silvia Mazzanti, Product and Sustainability Manager Save The Duck, Aldo Pozzoli, Principal Director, Sustainability Strategy Accenture, Jean-Daniel Regna-Gladin, Partner Pedersoli Studio Legale, moderated by Federico De Rosa, Corriere della Sera.

Click here to watch the insight.